EXOTI--CON

Russian Dolls for Exotica outdoor ad by Leo Burnett, Lebanon; It's the earliest reminder in Lebanon of Mother's day (March 21st). Thanks Exotica!! Could have forgotten!! But will this ad make us buy mommy's flowers from your place? I guess, it's more corporate!! as in EXOTICA too doesn't forget moms'... Russian dolls are maybe overused items in visual communication, however the treatment, concept, approach, execution, you name it, is different than all the déja-vu poupées russes... (N'est-ce pas Asfahani???--guess ur d expert & now more than ever!!! Since ur dream finally came true--OOOF, at last---& now a round of applause to AS-- ur finally part of the Idiotic Alienated Association- Q8 Chapter 0).