Memac Ogilvy, Dubai for MBC 4 & MBC Action Copywriter: Charlie Harris Art Director: Ramzi Moutran Designer: Leonardo Borges Executive Creative Director: Till Hohmann Account director: Nabil Moutran: Account manager: Firat Atkas Client: Andrew Maskall, (Marketing Manager MBC)
Russian Dolls for Exotica outdoor ad by Leo Burnett, Lebanon; It's the earliest reminder in Lebanon of Mother's day (March 21st). Thanks Exotica!! Could have forgotten!! But will this ad make us buy mommy's flowers from your place? I guess, it's more corporate!! as in EXOTICA too doesn't forget moms'... Russian dolls are maybe overused items in visual communication, however the treatment, concept, approach, execution, you name it, is different than all the déja-vu poupées russes... (N'est-ce pas Asfahani???--guess ur d expert & now more than ever!!! Since ur dream finally came true--OOOF, at last---& now a round of applause to AS-- ur finally part of the Idiotic Alienated Association- Q8 Chapter 0).
"Wireless by definition. Connected by patriotism" reads the headline of mtc touch ad by Saatchi & Saatchi Beirut. The bodycopy is as perfect. "Everyone has something to say" is the telecom's slogan adopted in Lebanon and made up by Saatchi. It's a punchline that conveys a bloody load of meaning, so appropriate to Lebanon's socio-politico climate that it manages to make mtc totally rooted in the country's culture; whereas, we all know that it's a Kuwaiti-based provider that went global Big time. In Kuwait, its slogan used to be "WE HEAR YOU"; a bit cliché to say the least... Present in 22 countries, Zain (formerly mtc) is bidding today to try to gain the acquisition of the Lebanese cellular provider. If it wins, [even if doesn't] mtc will disappear soon; nonetheless, everyone will always have something to say; and hopefully Zain will prevail and confirm that indeed, there is no "Wonderful World" without our freedom of speech. You can view more of mtc ads--soon to become vintage-- by clicking on mtc tag or visiting ArabAd archive blog- You can also check the wonderful possibilities a flag can do when graphic designers toy with it....
IKEA ad by Horizon FCB Kuwait CD: Joe Ghazal The funny thing here is that the load of ads where an object is used to replace a letter has been endless. And honestly, we are fed up of such execution... We are gathering a bunch of such to just try to say it out LOUD, STOP THAT CLICHES!! Talking about Clichés, the best is on the way.. Louai SALAM!!;) 'FESHELLAK KHELA'AK' somehow... As for copycat ads, won't be too long, before many of you out there are going to start digging down the hole to hide themselves of shame and big tim eembarassement... Just a little patience...
Top Image: 2003, An Nahar celebrates 70 years of existence - the number 70 in Arabic -- \/. -- is outlined by the pen's shape. Today, An Nahar is 75 years old and has remained one of the most credible newspapers in the Arab world, as its Freedom of Expression has cost the paper dramatic loss; the most shocking and unforgettable event was the assassination of Publisher, Editor and Deputy Gebran Tueni; Samir Kassir was murdered for using the pen to convey Truth; Kassir was one of the most prominent figures of the Lebanese daily. Bottom Image: Arabic copy reads: "The difference between Darkness & Light is One Word?" 'An Nahar' (which means means Light....) An Nahar ads were designed (in 2003 & 2005) by Grey Worldwide CD: Alain Choucair