IT IS POSSIBLE!

TO GRAB ATTENTION, HAVE THE GUTS TO CHANGE THE SCENERY.. ....& PLEASE DO! The "IMPOSSIBLE SPRINT" outdoor campaign for Adidas, won a Bronze Clio Award in Innovative Media category & a Media Lion-Cannes, for the Best use of Outdoor. That was in 2005. An ad which featuring a vertical 100m dash was placed on two buildings in Hong Kong and Osaka-Japan. This is the kind of alternative marketing & strategic solutions- called ambient media- that is sure to grab people's attention in a very cluttered media advertising space. The interest in making the vertical 100m dash a "real" sport was also expressed.. by TBWA\Japan, Tokyo for Adidas, Osaka; Carat, Hong Kong. Creative Director & Copywriter: John Merrifield ; Art Director: Shintaro Hashimoto, Hirofumi Nakajima