A very catchy & clever Anti-smoking ad by Graffiti Marketing Communications - Kuwait
Concept & design: Botros Al-Hajj
Copywriter : Chaalan H. Assi
20061114
Build your grave
Hit the road safely
A series of public awareness ads by O & M - Kuwait in association with ArabAd magazine.
Creative Director: Eli Bou Chaaya
Live news
Small stickers, with 'LIVE' and BBC logo printed on, were placed on side windows of cabs.
How brilliant is this simple idea? Well, in our opinion, it is ultra supermega brilliantissimo simply because of its simplicity.. Bravo for whoever is behind that brainy concept..
20061109
Sexy chocolate
Amazing pictures, stunning art.. But would you have guessed that it's an advertisement for black & white chocolate? It looks delicious though, mouthwatering for sure...Mmmmhh....YUMMY Tempting!!
Agency: DPZ / Brazil
Massive erection
An arresting billboard- Massive is the least we can say thus catchy and memorable for EREC-F a substance that is used to treat erectile dysfunction.
translation of copy: Your better erection
Advertiser : Laboratorios LAM
Agency : McCann-Erickson Rep. Dominican
20061107
Weeds, the comedy
This is a billboard to advertise for comedy “Weeds” about a single mother who makes a living by selling marijuana to support her family; it had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.
Agency : FCB New Zealand
This latter billboard had a security camera trained upon it and when inevitably the marijuana was stolen, the footage was released as a viral video which received 60,000 views and wide-spread press coverage.
http://www.youtube.com/watch?v=SXaS4IOkstg
http://www.youtube.com/watch?v=sgBi8Zozfvk
VW v/s HYUNDAI
Super similar art treatment, isn't it? also same approach as given to the Tata Safari ads by Ogilvy & Mather and adidas ads as well. Hmmm!
20061028
sexy legs
Here is another smart guerilla campaign where posters of sexy legs were posted on counters, cashiers etc. to promote Che, a magazine for men.
20061026
SHOOT ME or HIT IT
Another amazing and smart guerilla ad for Canon S1.
Wish we can see in Kuwait's streets, very soon, such creative and innovative ideas. What does it take to conceive and initiate such concepts?
Especially that nowadays, Guerilla advertising is invading loads of countries.
It seems to be the latest trend. But in all cases we would be followers, imitators; that's the way it is! nevertheless a rockin' idea would spare you the "hey, it's about time"; or "Ha, they copied this, they copied that" etc.
Just a reminder: this is not a new mean of advertsing but it is somehow new and is called AMBIENT MEDIA. Google the word to learn more and preferably, apply the strategy.
Thanking in advance every creative mind working in an ad agency in Kuwait for the much needed effort to challenge the classical way of doing things.
Yalla!!! ENOUGH dullness, time for enthrallment to seduce your target. It's time to fascinate the consumer, to captivate your audience, to please, i mean PLEASE your client. Time for some enchantment in advertising; time to make us reconciliate with this industry coz believe it or not it's loosing its credibility BIG TIME, and in Kuwait more than any other place. We want to yell a WOW at every corner of a street. Y NOT? How impossible is that?? We have great creative minds, that is certain; but Y do they look handcuffed, debilitated by some mysterious reasons? PLEASE HELP liberate the minds!! :))
P.S: This blog is made for your inspiration and aspiration... HIT IT!!
20061025
Homeless on the sidewalks
An excellent guerrilla tactic that falls under ambient marketing - advertising that blends in our surroundings- for Médecins Sans Frontières.
Copy reads" every winter, hundreds of homeless die on the sidewalks. React"
outside the box
Belgian social campaign to encourage and stimulate more diverse voting during the elections. The problem in Belgium is that most people tend to vote for the typical, average, white male (of 40-50 years old), while the place has a multi-cultural society. Here is a campaign to make them "think outside the box"
7O OOO litres of paint
Remember the Sony, Bravia campaign with its unforgettable bouncing balls, here is the new advert that combines 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together.
The result: BRILLIANT!! http://www.bravia-advert.com/paint/thead/
20061023
Pedestrian beware!
Good stuff and quite impactful thanks to the 1st effect it leaves and affect at 1st sight. You just feel the urge to go deeper and try to decipher the message.
"Not every driver can spot you in time. Especially at night, look before you cross"
Campaign for pedestrians' awareness by Ad Planet, Singapore - Leo Teck Chong (Creative Director) - Alfred Teo (Associate CD / Copywriter)
wine made of
A wine ad?! yes and a Spanish one! but what does it say about the wine itself, its taste, its origin? Certainly not much; although it's very well art directed & quite appealing hence unforgettable. Still, is it enough to sell a product?
+ What's the point in the use of a grape branch to pattern an animal; what's the link between a fish or a cow and the wine? not an easy guess!! Does anybody know?
Agency: Tandem Campmany Guasch DDB, Spain // Creative Director: David Guimaraes // Copywriter: Xavi Valero
More car ads
Copy reads "Calculate the intensity of the impact" .
This campaign for Megane cars is very much consubstantial to the Smith & Wesson one featured below ; it also resembles the wine ad above and is quite similar, in its approach, to the Animal protection campaign posted above too.
What do you think? Great minds think alike! Do they?
Fun all the way
"Fun on the outside, serious underneath" reads the copy.
One fresh imaginative campaign, quite old though, for Beetle cars that manages to portrait VW spirit. The focus is not on the car, rather these ads just communicate the mindtrip of VW drivers.
Honestly... It kills us not to be able to see such car adverts in Kuwait where it's often an image of the car taken from a catalogue along with its price and a lot of blahblah that accompanies it, basically an essay written about the car specs with a cliché slogan. Deadly communication!!
ARTVERTISING
Here are two different campaigns ("go-playground"; "wanna play") for Suzuki/Swift cars (by Pagès BBDO-Dominican Republic) where photoshop has been ditched to welcome a very interesting drawing. Try to look deeper to fetch for the details - click on image for a larger picture; it's quite pleasurable as well as cheerful plus you get really hooked... "Wanna play in that playground?" That's the Swift spirit and it's damn good!
Art in advertising is definetly taking the lead. However, these ads are very similar to Nike campaign posted on this blog down below and some others that we've seen and will get posted soon too. Though, it's quite normal that advertising finds inspiration from the arts and vice-versa..
Illustrator: Efrain Raymundo
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