ArabAd Zone

20070218

Toyota on banana

Copy reads: "Keep in touch with nature" This poster for Toyota Cruiser was printed on a banana leaf. It's pretty cool, isn't it?

20070204

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.

LEGO rocks

Here @The Zone, we love such gripping-unconventional-crazy-innovative-groundbreaking ideas. Again, Lego did it, Lego rocks! And that's how you get crazy in love with a brand that stands out from the crowd :) Agency : IDB-FCB, Chile

Hot delivery

Here is a smart one! An amusing and definitely catchy idea from JWT Dubai for Domino's pizza by Creative Director, Chafic Haddad.

Live and let live

Here is a gripping outdoor campaign for the National Office of Animal Health... for the welfare of all animals. YES and a million YES animals should not be made captive. " NO CAGE IS BIG ENOUGH". The campaign was created by Jung von Matt, Hamburg.

all breeds are welcomed

Very weird and quite confusing mexican campaign for a dog kennel. What do Osama, Georges & Fidel have in common? Well, the inriguing ads reflect their discriminatory minds and hostility to "others". The copy of the ad reads, ‘We don’t discriminate any breed’. Dogotel Pension for dogs. It was created by Tanque Group, Mexico City. We believe, it's more eye-catching than coherent and meaningful!..

20070203

Ronald's creativity

These Mc Donald ads were embeded in the editorial of a Canadian newspaper with a change of font color. A smart execution, a brilliant idea in the use of the press, though not that fresh! And here is THE million bucks question: Why are Mc Donald ads so creative elsewhere? click here to view few original ones- Ain't no mandatory direction to follow in every market? although their burger doesnt really taste the same anywhere, there corporate advertising image should be globaly coherent somehow, no? Anyway...We really wish we could see such novel ideas implemented here in Kuwait, whether for Mc Do or any other brand. Need refrechments guys Big Time Big Mc!!

20070201

where has the roach gone?

Hehe :)) here is an excellentissimo idea for a business card done for Toronto Hemp Company. Right, Mr James? Mary's tokin'...

Smart one Mr. James!

Very clever idea for a business card of a lawyer specialized in divorce cases.

sexy 206

Very "artsy" campaign for Peugeot 206. We just wish we can get to see just one time, one day, once only once, such creative ads for the automotive industry in Kuwait. Coz what's available is really uurghh!

Description / Synopsis

A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Context

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.

Philosophy/Solution

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.


Title	"La Fleur"
Agency	BETC Euro RSCG
City	Paris
Advertiser	Peugeot
Brand Name	Peugeot
Product Name	206 Hdi Fap
Business Sector	Cars
Date of First Publication	10/2004
Market	France
Country of Production	France
Language	French
Type	Print
Awards	Grand Prix de la Publicité Presse Magazine, 2004 (Agency of the Year)

Creative Director:	Rémi Babinet
Art Director:	Joann Ameline
Account Director:	Raphaël de Andréis
Account Supervisor:	Amagoia Martiarena
Illustration:	Psychopathe
Advertising Manager:	Jean-Christophe Midey, Philippe Just, Erick Dazza, Vincent Drouet

Dogs rule

An eye-catching and very charming outdoor campaign for Pedigree dog food by TBWA. As for the print campaign, the photography is quite striking, "dans l'air du temps" as they say in French, which makes it ARRESTING! hehe!!...And funny! + Hug N' Sugar just love IT!!

Lights-out day

In a bid to remind everyone of the amount of energy we waste every day, environmental groups are asking us to shut off the lights for five minutes between 6:55 and 7:00pm UK time today for the good of the planet--even the Eiffel Tower will be shut off for those 5 minutes. Officially dubbed " 5 minutes de répit pour la planète", the initiative is an effort to remind us--and our politicians--that we are wasting energy and need to take action.

20070131

Close Guantanamo

This ad, calling for the closure of Guantanamo Bay jail, has been published on January 11-07 in The New York Times newspaper. Although, President Bush has signed in Octobor last year the “Military Commissions Act of 2006” that allows the American government to arrest and detain without any accusation or trial, whoever is suspected to be a potential terrorist. The past five years have seen the USA engage in systematic violations of international law. Human rights violations have included:

Secret detention
Enforced disappearance
Torture and other cruel, inhuman or degrading treatment
Outrages upon personal dignity, including humiliating treatment
Denial and restriction of habeas corpus
Indefinite detention without charge or trial
Prolonged incommunicado detention
Arbitrary detention
Unfair trial procedures

For more on the “Military Commissions Act of 2006” log on to Amnesty intl. website

DRIVE SAFE

Here are two road safety ads quite appealing to draw attention on safe driving. The "wear a helmet" ad was done in Swtizerland for outdoor exposure near cycling pathways. The ambient ad was created in the US by Wexley agency-Seattle

You know...

This is a national public awareness campaign in Australia tackling drugs issue. How effective could that be?

20070130

Is IRAN next?

“Will Iran be the next battlefield?” This one was created by an ad agency in Amman-Jordan by Hayan Maani

20070127

spot the lion...

or DIE Click to enlarge Have you spotted the lion in this playful ad for the Natural History Museum? by Burkitt DDB- UK

How to be more creative?

So you want to be more creative, in art, in business, whatever. Here are some tips found on www.gapingvoid.com

1. Ignore everybody.
2. The idea doesn't have to be big. It just has to change the world.

3. Put the hours in.

4. If your biz plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.

5. You are responsible for your own experience.

6. Everyone is born creative; everyone is given a box of crayons in kindergarten.

7. Keep your day job.

8. Companies that squelch creativity can no longer compete with companies that champion creativity.

9. Everybody has their own private Mount Everest they were put on this earth to climb.

10. The more talented somebody is, the less they need the props.

11. Don't try to stand out from the crowd; avoid crowds altogether.

12. If you accept the pain, it cannot hurt you.

13. Never compare your inside with somebody else's outside.

14. Dying young is overrated.

15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.

16. The world is changing.

17. Merit can be bought. Passion can't.

18. Avoid the Watercooler Gang.

19. Sing in your own voice.

20. The choice of media is irrelevant.

21. Selling out is harder than it looks.

22. Nobody cares. Do it for yourself.

23. Worrying about "Commercial vs. Artistic" is a complete waste of time.

24. Don�t worry about finding inspiration. It comes eventually.

25. You have to find your own schtick.

26. Write from the heart.

27. The best way to get approval is not to need it.

28. Power is never given. Power is taken.

29. Whatever choice you make, The Devil gets his due eventually.

30. The hardest part of being creative is getting used to it.

31. Remain frugal.

20070120

trash ad

Ambient media for Vitae, Europe largest homeless shelter in Portugal. Stickers were posted on trash bin lids with the image of a homeless trying to pick up the trash. What a great idea to trigger public awareness by McCann, Portugal. Bravo!!

blurred label

"For those who know what to look for" reads the copy for Blue Label of Johnnie Walker by BBH New York Illustrator: Warren Du Preez; Nick Thornton-Jones Art Director: Nick Klinkert

20070106

Look who's here?

This is a climate campaign for WWF in the Netherlands, thanking those who take interest in contributing to the environment. Visitors of WNF.nl can meet a lovely 3D giraffe & download it as a screensaver. Log on to: http://www.wnf.nl/ or download this sexy giraffe here. by Black Magic Marker agency

colombo's wife is lost

BRILLIANT!! by Soria & Grey, Slovakia

The morning after...

Here is one for Absolut Vodka in concordance with the news ( Saddam's fate) and our state after a festive New Year party..

you'll be lovin' it!

Amazing idea for Ramadan, so different frtom the usual & the clichés...by Leo Burnett, New Delhi.

When Santa is drunk...

Since we haven't posted any Xmas or Ramadan ad this time, we have decided to share with you our favorite ones so far. The Merry X-Mas ad is done by Leo Burnett China and is absolutly brilliant. As for the "Don't drink and drive" by Heineken too, agency is unknown but it's a fun one.