Sale up to...

by Pulse DDB, Kuwait - CD: Gilbert Semillano

Go faster but take it eeZee

Here is an ad from Kuwait for eGo MTC's mobile internet device for a faster connection. However, this ad was done for FCC, agent of Nokia mobiles that support this new service. Credits: CD: Gilbert S. Semillano AM: Marianne Rahal CW: May Rhoumani AD: Hassan Khanso Client: Future Communications, Kuwait Published: April 2007 HERE'S THE REAL DEAL FOLKS

Public awareness in Kuwait

This is a first of its kind in Kuwait as a public awareness campaign for water & electricity savings. We hope to see more of such... Credits: Agency: Pulse DDB / Kuwait Client: Centrepoint CD: Gilbert S. Semillano CW: May Rhoumani AD: Hassan Kanso Published: July 2007

fight for the good stuff

In the turburlent times that Lebanon is going thru, such a fresh n positive ad puts a smile on the face. Light & bright!! Copy reads: "Let us fight for the good stuff". Hell yeah!! For Monoprix Supermarket, by Impact BBDO Beirut

ReLebanon.org

rebuild, revive, restore, relebanon.org Agency: Saatchi & Saatchi, UAE Creative Director: Ed Jones ; Copywriter: Avinash Sampath; Art Director: Andrew Leftley; Photographer: David Bramley; Illustrator: Ahmed Kunamed

time to wake up

by McCann-Erikson, Chile

...They die one by one

Very witty one! by Art Director Peter Al Hajj of Saatchi & Saatchi - Kuwait For who isn't in the know, Lebanon has a total area of 10,452 square kilometers.

STAR WARS MEMORIAL DAY

These ads for the Star Wars documentary on the History Channel reveal a bit of the process that led to the classic epic. Simple, smart, inspiring work. By The Brooklyn Brothers agency: .

iGasm v/s iPod

iGasm, we laugh COMPUTER giants Apple are really worked up—over Ann Summers sex toy that hooks up to your iPod. You've seen these popular interpretations of the silhouette Apple iPods ads before -- used for everything from political satire iRaq to promoting church services. Now, Apple is unhappy about this particular one for the iGasm vibrator: "Women all over Britain are saying yes, yes, yes to the £30 iGasm that plugs into a music player and delivers good vibrations that pulse to the beat". But shocked iPod bosses are iRate—demanding stores to take down all posters of that gadget or risk a fight in the iCourt." Apple lawyers claim the poster is a blatant rip-off of iPods famous silhouette images and they will have to take legal action if posters are not removed immediately. Despite that, Ann Summers boss Jacqueline Gold is saying no, no, no and joked: "Perhaps I can send them an iGasm to put a smile back on their faces!"

Sign for Life

Koweit roads are big time dangerous zones. Around 450 is the death toll yearly. For such a small country it is a major problem. And strangely, no prevention-whether from governmental or private corporate side- has ever been done. This is why, this one can't be but an excellent initiative by Pulse DDB-Koweit, to raise awareness by tackling THE ROAD SAFETY issue. More of such should appear and get as much as possible of media exposure. credits: Agency- Pulse DDB CD-Gilbert Semillano

Toyota on banana

Copy reads: "Keep in touch with nature" This poster for Toyota Cruiser was printed on a banana leaf. It's pretty cool, isn't it?

Absolut NY

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.

LEGO rocks

Here @The Zone, we love such gripping-unconventional-crazy-innovative-groundbreaking ideas. Again, Lego did it, Lego rocks! And that's how you get crazy in love with a brand that stands out from the crowd :) Agency : IDB-FCB, Chile

Hot delivery

Here is a smart one! An amusing and definitely catchy idea from JWT Dubai for Domino's pizza by Creative Director, Chafic Haddad.

Live and let live

Here is a gripping outdoor campaign for the National Office of Animal Health... for the welfare of all animals. YES and a million YES animals should not be made captive. " NO CAGE IS BIG ENOUGH". The campaign was created by Jung von Matt, Hamburg.

all breeds are welcomed

Very weird and quite confusing mexican campaign for a dog kennel. What do Osama, Georges & Fidel have in common? Well, the inriguing ads reflect their discriminatory minds and hostility to "others". The copy of the ad reads, ‘We don’t discriminate any breed’. Dogotel Pension for dogs. It was created by Tanque Group, Mexico City. We believe, it's more eye-catching than coherent and meaningful!..

Ronald's creativity

These Mc Donald ads were embeded in the editorial of a Canadian newspaper with a change of font color. A smart execution, a brilliant idea in the use of the press, though not that fresh! And here is THE million bucks question: Why are Mc Donald ads so creative elsewhere? click here to view few original ones- Ain't no mandatory direction to follow in every market? although their burger doesnt really taste the same anywhere, there corporate advertising image should be globaly coherent somehow, no? Anyway...We really wish we could see such novel ideas implemented here in Kuwait, whether for Mc Do or any other brand. Need refrechments guys Big Time Big Mc!!

where has the roach gone?

Hehe :)) here is an excellentissimo idea for a business card done for Toronto Hemp Company. Right, Mr James? Mary's tokin'...

Smart one Mr. James!

Very clever idea for a business card of a lawyer specialized in divorce cases.

sexy 206

Very "artsy" campaign for Peugeot 206. We just wish we can get to see just one time, one day, once only once, such creative ads for the automotive industry in Kuwait. Coz what's available is really uurghh!

Description / Synopsis

A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Context

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.

Philosophy/Solution

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.

Title	"La Fleur"
Agency	BETC Euro RSCG
City	Paris
Advertiser	Peugeot
Brand Name	Peugeot
Product Name	206 Hdi Fap
Business Sector	Cars
Date of First Publication	10/2004
Market	France
Country of Production	France
Language	French
Type	Print
Awards	Grand Prix de la Publicité Presse Magazine, 2004 (Agency of the Year)
Creative Director:	Rémi Babinet
Art Director:	Joann Ameline
Account Director:	Raphaël de Andréis
Account Supervisor:	Amagoia Martiarena
Illustration:	Psychopathe
Advertising Manager:	Jean-Christophe Midey, Philippe Just, Erick Dazza, Vincent Drouet

Dogs rule

An eye-catching and very charming outdoor campaign for Pedigree dog food by TBWA. As for the print campaign, the photography is quite striking, "dans l'air du temps" as they say in French, which makes it ARRESTING! hehe!!...And funny! + Hug N' Sugar just love IT!!

Lights-out day

In a bid to remind everyone of the amount of energy we waste every day, environmental groups are asking us to shut off the lights for five minutes between 6:55 and 7:00pm UK time today for the good of the planet--even the Eiffel Tower will be shut off for those 5 minutes. Officially dubbed " 5 minutes de répit pour la planète", the initiative is an effort to remind us--and our politicians--that we are wasting energy and need to take action.

Close Guantanamo

This ad, calling for the closure of Guantanamo Bay jail, has been published on January 11-07 in The New York Times newspaper. Although, President Bush has signed in Octobor last year the “Military Commissions Act of 2006” that allows the American government to arrest and detain without any accusation or trial, whoever is suspected to be a potential terrorist. The past five years have seen the USA engage in systematic violations of international law. Human rights violations have included:

• Secret detention
• Enforced disappearance
• Torture and other cruel, inhuman or degrading treatment
• Outrages upon personal dignity, including humiliating treatment
• Denial and restriction of habeas corpus
• Indefinite detention without charge or trial
• Prolonged incommunicado detention
• Arbitrary detention
• Unfair trial procedures

For more on the “Military Commissions Act of 2006” log on to Amnesty intl. website

DRIVE SAFE

Here are two road safety ads quite appealing to draw attention on safe driving. The "wear a helmet" ad was done in Swtizerland for outdoor exposure near cycling pathways. The ambient ad was created in the US by Wexley agency-Seattle

You know...

This is a national public awareness campaign in Australia tackling drugs issue. How effective could that be?