Copy reads " the faster you go, the bigger the mess"
How impactful this road safety campaign could be? The more frightening, the greater the awareness?? We doubt...
by Clemenger BBDO - New Zealand; Creative Director: Philip Andrew
20061122
Bloody blender
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2 comments:
I don't believe reckless drivers get affected by such public awareness advertisement that aim to shock and awe; eventhough it's perfectly well positioned on a huge billboard on the highway, they wouldn't notice it wouldn't slow down, wouldn't think twice before hitting the speed limit...@ least in Kuwait, this is the impression i get..Drivers are just bloody nuts and inconsciensly mad. A mobile danger for us to watch...
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