Moved by a Citroen

Well, well, well, that's the first time ever, that we get to see ads, in Kuwait, for an automotive brand without having to see the car featured... And we just love this campaign. It's obviously addressed to a smart, mature audience who doesn't need to see the car pictured to get its interest. These ads aim at creating an emotional bond with the brand instead of provoking an instant buy. And that's what is called brand building. Bravo guys! by B Communications - Kuwait ; Creative Directors: Gilbert Semillano & Eric Tabuena