Well, well, well, that's the first time ever, that we get to see ads, in Kuwait, for an automotive brand without having to see the car featured... And we just love this campaign. It's obviously addressed to a smart, mature audience who doesn't need to see the car pictured to get its interest. These ads aim at creating an emotional bond with the brand instead of provoking an instant buy. And that's what is called brand building. Bravo guys! by B Communications - Kuwait ; Creative Directors: Gilbert Semillano & Eric Tabuena
20061117
Moved by a Citroen
Loaded by The Zone at 2:54 AM
click on automotive, B Communications, Eric Tabuena, Gilbert Semillano, kuwait, kuwait advertising, print
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2 comments:
Very nice.
Adman
well .. to smart for kw ,,, as we know you and me have allready a car .
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