This is a billboard to advertise for comedy “Weeds” about a single mother who makes a living by selling marijuana to support her family; it had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.
Agency : FCB New Zealand
This latter billboard had a security camera trained upon it and when inevitably the marijuana was stolen, the footage was released as a viral video which received 60,000 views and wide-spread press coverage.
http://www.youtube.com/watch?v=SXaS4IOkstg
http://www.youtube.com/watch?v=sgBi8Zozfvk
20061107
Weeds, the comedy
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click on FCB, guerrilla advertising
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5 comments:
wow wow!!!
i love the show,, and the bilboard is awesome!!
so im gona go watch the video right now ;) thanks!
omg!! looooooool just watched the video
cracked me up! lol i think i wouldve done the same hehehehe
nice post :)
salut beautee ,,, pas encore vus la video .. mais c'est du vrai ?
wi pretty lady, c'est du vrai de vrai et c'est éclatant!!
Bises
G.
sans dec !! noooonn suis sure que c'est du foin pour les vaches ,,, y faut etre bauvin pour aller faucher du foin non ??? !!
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