A very catchy & clever Anti-smoking ad by Graffiti Marketing Communications - Kuwait
Concept & design: Botros Al-Hajj
Copywriter : Chaalan H. Assi
20061114
Build your grave
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5 comments:
Cliché too cliché
Adman
Why, How, in what sense is it too cliché; is it because of the use of the grave???
Would be better to elaborate when you comment or criticize, don't you think?
Zone,
Thanks for asking, it only given me some parts to strip this ad off. Well, the issue of being Cliché is of course, the use of the cigarettes,the grave.. (It's already an anti-smoking ad) Can't they just be creative? Also, the headline reads: "Now you can stop wondering where all those cigarettes had gone".. They should show a set of dirty lungs or a decaying set of teeth... this is big time so very senseless. I'm sorry. Graffiti.. try harder guys.
Thanks the Zone,
Adman
its corny more then it is cliche.
Would be preferable when you make such a comment to have the guts to sign your name or leave any nickname; and of course, to justify your evaluation of such an easy annotation.. Do you work in any local ad agency? it seems like it!!
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