2 MUST IN ONE'S LIFE

EVIAN ad by Euro RSCG - Beirut; CD: Karim Achy

when was the last time you had SEX

Agency: Euro RSCG, Beirut CD: Karim Achy

ORANGE TV

A teaser for O TV [Michel Aoun's own channel branded as the ORANGE TV, for the colour he appropriated to flash his audience and party loyalist]- NAWARET in Arabic has no literal sharp translation but means THE LIGHT IS ON - BRIGHTNESS & TRUTH brought by the General's TV channel---A pompous message in perfect concordance with Michel Aoun's tone, language and character. As for the light he claims he'll be bringing, well, that's another story and not the aim of this blog to debate. GOOD LUCK GENERAL AND ONE LAST THING, ORANGE WASN'T A WISE CHOICE, NOR AS COLOR OR WHAT IT COULD REPRESENT... A FRUIT FOR A POLITICAL PARTY, COMMON'.... However, this visual hit the nail and scooped a Silver Pikasso in 2006; Agency: Public Graphics Beirut CD: Sami Saab AD: David Bekhazi; Patrick Nacouzi CW: Sami Saab, Maya Maacaron

All natural but Lebanese politics

MASTER CHIPS, CRUNCHY LEBANESE NATURAL CHIPS by Intermarkets Beirut. CD Assaad Doueihy

'HAYDA JAWNA HAYDA NEHNA'

Client: Almaza Beer Agency: Intermarkets Country: Beirut Regional Creative Director: Assaad Doueihy Art Director: Elie Bou Najm Group Account Director: Sara Assaf Account Manager: May Nasrallah For more on Brand Almaza go to BRAND ADDICTS For more of Almaza Creative advertising campaigns, check ARABAD CREATIVE ARCHIVE

Bloody Tasty Wine yet Soulless Creativity

Here is an ad for Lebanese wine Kefraya with the vine artistic rendering of Lebanon's map. Copy reads: "the soul of a country in a fine wine" >> L'âme d'un pays dans un grand vin". Although granted a Pikasso* Bronze in 2006, such concept is not far-fetched and has been applied to various products (two similar ones, featured on this blog , promote cars & alcohol ) and the most striking resemblance is the one for the Spanish wine designed by Tandem Campmany Guasch DDB, Spain- click for the proof. Do we have to remind ourselves every once in a while -- so to justify 'anemic' creativity-- of that old adage.... "Great Minds......think alike"... We don't think that great and alike could cohabitate in any form.. Anyhow... Best is to let Creativity roll wildly, as an avalanche would do; let the rage against "the ape movement" explode while it paves the way to a thunder of Originality, for God's Sake & dire powerful communication. Client: Chateau Kefraya Agency: Impact BBDO Beirut CD: Dani Richa; AD: Fadi Mroué; Copywriter: Yasmine Murad *Pikasso D'or is an Annual Event initiated by the infamous Lebanese 'Yellow Company' -- Les Affichages Pikasso - to reward creative visuals in outdoor advertising.

Ipod killer

This arresting visual has been designed to alert and increase focus among music [iPod] listeners in public spaces, as iPod listeners are falling apart...

"Watch for cars when wearing headphone" reads the ad An awareness campaign to trigger responsible behaviourism in urban environements and sharp awakeness of one's surroundings. And since NS Wales police have noticed that the number of teenagers dying while listening to music-- with earphones deeply digged in, disconnecting them from the real world- is due to the detachement provoked by the musical distraction, they went on raising greater public awareness using such an eye-catching and unmissable visuals. by DDB Sydney CREATIVE DIRECTOR: Matt Eastwood ART DIRECTOR: Adam Rose

Lebanon black summer 06

BOMS OR NO BOMBS.... You are certainly familiar with Johnnie Bridge Walker... This pertinent visual magnifies the strong methaphoric message built up by infamous outdoor advertising of Johnny Black-walking baldly over destroyed bridges of summer 06- during the Israel fury released on Lebanon. The ad in question has earned an extraordinary buzz when it got released last year; it is also one great example of viral marketing efficiency, as it was spontaneously forwarded over the Net by each and everyone over and over. And that's how Johnny got his forward pass for a second run. Indeed, this second featured version- illustrated with brio- of ‘the man over the bridge’ is another astute interpretation that manages to exalt once again the Lebanese spirit, while improving on Johnny Walker brand driver, the “Keep Walking” punch line. Brilliant! Click on (MR) for a Mind Refresh or on Johnnie's label below for a GMR - gREATER mIND rEFRESH :_\

Fast quiting

An amusing visual 'subverting' Marlboro light packaging. Usurping corporate identities of major companies has become a familiar - and efficient- way of grabbing attention while making critical commentary.

This anti-smoking ad is designed by Pulse DDB Kuwait as a an awareness message during the holy month of Ramadan last September 07- It is a somehow a stimulative communication for an anti-smoking campaign, as it triggers some postivity thanks to structuring of the copy itself and the word 'Mabrouk' (common Arabic saying for Congratulation) anticipate on the quitting act. Copy Reads: "if you can do it now...You can do it always"; Mabrook, this Ramadan, you will quit smoking for a month-

Cheers

ArabAd Zone is taking a break & will resume blogging @ the outbreak of the New Year.

Wish all Zone's visitors the best and promise to jazz it up in 2008. Meanwhile, you can pop out some Bubbles from Sirdab for a little dance with creativity. Cheers & Peace out.

the news differently

Here are two similar treatments in print media: above, the Florida Marlins; below the bic razors- and check more of this very approach like the hands behind bars, by Intermarkets Dubai for the World Press Freedom; and Mc Donald fries and burger in a Canadian newspaper. To view all, click here Who's copying who? Well, "great minds think alike" used to believe one old friend... Hope 2008 brings with it greater inspiration & originality... Inshallah

Tiger morphing

BPG Kuwait designed these two Gaucho grill ads--Tiger was released end of 2005 and recently pinky cow was published--The soft site of meat lovers pictured by Bates

Recycle: an environmenral message released in the UAE in 05.

Body reads: 'Waste nothing. Not even this poster." ByTBWA\RAAD for Khaleej Times. Art director & copywriter: Sharad Nigwekar

A new Jarida in Kuwait

This is the campaign from the Arabic daily--Al Jarida-- recently launched in Kuwait. The campaign is designed by creative director Wakim Zeidan of Team Y&R - Kuwait. The country witnessed in 2007 one puzzling mushrooming of the press; indeed, 6 Arabic newspapers were released summing the number of local Arabic papers to 11, with 3 more in the pipeline for early 08. This topic is covered by ArabAd magazine in its December issue 07.

White X-Mas

Adam Bestwick designed card for Liverpool Football Club

Dare for more Gold

EPICA GOLD in outdoor category for Pepsi ‘Dare for More’ campaign by BBDO Dusseldorf

24 spinning news

EPICA press D'or Award by Marcel Paris for France 24 ‘Beyond the News’ campaign

Smoking mass destruction

By Index agency, Dubai for the Post (Emirates)

Unlock my Chains, Need to Write

One clever use of media, --a journalist behind bars-- a metaphor for conveying a message for the freedom of the press-- Copy reads: 'On this World Press Freedom Day, we salute the journalists, editors and photographers who brave death or jail to bring us daily news'. By Intermarkets, Dubai click for more of such approaches

Drink Lipton Green

EPICA SILVER 2007 To raise the awareness of the benefit of Lipton Green Tea: Healthy Natural: The trees of Cairo were cut and shaped to look like cups and mugs with Lipton Green Tea tags Category: Press, Poster & Techniques Entry: Lipton , "Lipton Green Tea tree" Agency: JWT, Cairo Creative Director: Fady Chamaa Art Director: Shady Abdellatif This ad won a Dubai Lynx award this year in ambient category--It is a brilliant creative execution of ambient media communication

Keep Walkin' through 2008

2007 EPICA BRONZE Category: Press, Poster & Techniques Agency: H&C Leo Burnett, Beirut Entry: Johnnie Walker Black Label, "Stop-Play" Creative Director: Bechara Mouzannar Copywriter: Joyce Zavzavadjian Art Directors: Celine Khoury – Roula Ghalayini

rugged faces win bronze

EPICA BRONZE 2007, for Saatchi & Saatchi, Beirut for Sebamed--A definite innovative idea in ambient media around the region. Category: Press, Poster & Techniques Agency: Saatchi & Saatchi, Beirut Entry: Sebamed, “Acne” Campaign "We created 2 posters that we stuck on rugged walls. The texture of the walls is imprinted on the posters and makes pretty faces look rather jagged: the effect of Acne", explains CD, Samer Younes. Rajaa Khalifé is the Art Director of this original concept.

Epica rewards tolerance

'STOP SECTARIANISM BEFORE IT SOPS US' The 05 Amam anti-sectarian campaign scooped recently an Epica bronze. Well done for Leo Burnett creative team; it is quite rewarding to see AMAM buzzing social campaign, designed with a pinch of irony and sarcasm, get such a great exposure and greater recognition. Although, the campaign denigrates with zeal, the Lebanese society drawing it as wholly sectarian, which could possibly exacerbate even more confessional belongings . Through Amam--an imaginary private company -- the campaign is mocking religious and socio- professional interactions: “parking for maronites”, “doctor for shiites”, “greek-orthodox specialist”… Anyhow.. A round of applause for Beirut Leo's multi-confessional creative team: Omar Boustany: Associate creative director Manal Naji: Senior art director Yasmina Baz: Art director Reem Kotob: Art director Awards already in hand: Bronze Epica 2007 for direct marketing. Dubaï Lynx Awards : Bronze Integrated Communication Pikasso Afficheur Citoyen: February 2007 And finalist at: Cristal MENA : Magazine Cristal Finalist Cristal MENA : Outdoor Cristal Finalist

TO B or not to B--BB's lifting...

By Eli Bouchaaya CD MemAc Ogilvy Kuwait Here is the new campaign of Burgan Bank, following its makeover operation, the lifting of its logo; certainly intending to upgrade its image and identity, "Because you drive us"... Burgan has changed!...And yes why not, some change, other mature, as this other enlightened man said. But hey, what's happening on the branding and re-branding trail? Who said it's time to change every part of you to B or U Die... Mister GLOBALIZATION or a greedy brandmeisters? BRAAAAAAANDZZZZ----definitely the buzz word of 2007... EVERYONE WANTS TO BE A BRAND IN ORDER TO BE...As if branding will rejuvenate you...and then, the cash will flow--as simple as that!! TO B OR NOT B WHAT DO U WANNA B? JUST B WHO U WANNA B!! Meanwhile, the BB we knew is dead; vive the swirl, the new BB; vivacity, dynamism and a new life awaiting the customer! Beware, the bank is driven by YOU...Does this mean, in the past, it wasn't!!?

Burger King twisted fries

by CD Elie Khairallah - Intermarkets Kuwait-- This ad was never published---though, it's one big change from the usual disastrous advertising photography featuring pukey burgers, an outcome of shortfall creativity for fast food advertising...

Lebanese Forces Greeting

The Shadow of El'Hakeem, the cross--made of Becharré wood?!-- the circled Cedar, the trimmed edge of the cross, the message from Dr. Geagea to his comrades in the Forces, make of this visual a political greeting message.