A brave New World

H&C Leo Burnett, Beirut created this AIZONE campaign developing a theme aimed at lifting the general mood in Lebanon. The “Brave New World” pertinent communication ran across the country last April 07, using mainly outdoor media. The campaign was divided into three separate visuals showing different aspects of this brave world according to the fashion store: Progress, big ideas and joie-de-vivre; it incorporated graffiti art, an innovative approach in advertising expression in Lebanon, and it reminded the viewer of Soviet-era propaganda posters. Italian photographer Matteo Linguiti shot the cast in Milan and Fabio Berton, a designer famous for his work for MTV, came up with the graphics. The result was a fresh, daring and uplifting creative message in in line with Aizone brand identity and spirit. Creative Team Celine Khoury - Associate Creative Director Roula Ghalayini - Associate Creative Director Amin Kurani - Copywriter Communication Team Carol Hanna - Group Communication Director Nathalie Edde - Communication Supervisor Yanal Hanna - Senior Communication Executive