Magic is Huge & Touch is Magic

This is one of the four visuals, designed by Saatchi & Satchi, CD Samer Younes, to introduce the 'Magic' roaming service of mtc touch in Lebanon. For more on this campaign visit ArabAD Creative Archive mtc touch in Lebanon still goes by the touch nickname, maybe because Zain's wonderful world philosophy don't fit within such a chaotic country... But joke aside--cuz this is absolutely not the case-- Zain brand is planning to bid for a majority stake in a Lebanese mobile phone operator, Kuwaiti al-Rai newspaper reported last 0ct 07, citing Zain's chief executive officer, Dr. Al Barrak. Lebanon was considering selling majority stakes in its two state mobile firms in February 2008 to raise as much as $7 billion. However, the government has postponed the auction of Lebanon's two cellular companies from February 22 to May 1 to await the creation of a national unity government and of course to agree on Baaba Palace resident name. mtc touch was officially launched in Lebanon in 2004 and Saatchi&Saatchi Beirut were the agency behind touch brand identity development and are still handling all advertising related services in Lebanon, KSA, Jordan, Iraq & Bahrein. You can check ArabAd Tidbits from time to time if you're interested in staying plugged with the Arab Business & communications world.