An amusing visual 'subverting' Marlboro light packaging. Usurping corporate identities of major companies has become a familiar - and efficient- way of grabbing attention while making critical commentary.
This anti-smoking ad is designed by Pulse DDB Kuwait as a an awareness message during the holy month of Ramadan last September 07- It is a somehow a stimulative communication for an anti-smoking campaign, as it triggers some postivity thanks to structuring of the copy itself and the word 'Mabrouk' (common Arabic saying for Congratulation) anticipate on the quitting act. Copy Reads: "if you can do it now...You can do it always"; Mabrook, this Ramadan, you will quit smoking for a month-20080102
Fast quiting
Loaded by The Zone at 7:27 AM
click on anti-smoking, DDB, kuwait, kuwait advertising, public awareness, subvertising
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