SAVE WATER says Louai & ACT

This public awareness ad was part of the ACT event in Cannes last year,  where only 11 Middle Eastern agencies joined their voices and creativity to encourage socially responsible practices and trigger greater awareness in major issues. Kuwaiti-based local agency Paragon one of the very few from the region, and a loyal participant in ACT, sent out the above featured social advertising work:   'Save Water' was Paragon's focal issue and entry in the print category. TO VIEW ALL MIDDLE EASTERN ENTRIES of ACT 2007, GO TO ArabAd CREATIVE ARCHIVE