"It's Wonderful to stay in touch Whatever you have to say, Whenever you say it and however you want to say it... mtc touch is there for you. So go ahead touch someone with your words."
By Saatchi& Saatchi Beirut.
The new Zain brand motto, "A wonderful World" is certainly an extension of the debut of mtc touch and the punchline used back then, "it's wonderful to stay in touch..." "Everyone has something to say", is another slogan adapted by mtc touch in all its advertising communications; This one has a political connotation, as it saw the light with Independence Intifada, Cedar Revolution, Cedar Spring or just Independence 05; triggered by the assassination of former Lebanese Prime Minister Rafik Hariri on February 14, 2005, It is also known as the Arab Spring in reference to Prague Spring. A corporate communication that symbolises Freedom of Speech, tolerance and respect to everyone's opinion. Bottom line: it reflects positively on mtc touch brand value. "Everyone has something to say" hints at or is inspired by the massive gatherings organised by the opposition led by charismatic Sayed Hassan on March 8 & the 14 of March rally of cry and anger.As a result, "Everyone has something to say", so LET IT BE!