Stand staight & forget the chair

Sit twisted and talk straight is an approximate translation of the copy; something that sounds like,'You don't have to be straight as an arrow but must be plain-spoken'. Many were slow to grasp this outdoor advertising message - and i reckon being extra slow myself, as, to start with, I never managed, to read the crowded copy like in one shot to be able to get it. But since it was the talk of the town, figured out with some help... Communication meant basically to inform the whole country about the availability of the new service from Ogero; the service --for land line phones -- made, at last, international lines possible and accessible from home. Nevertheless, the ad conveys a stronger political message tainted with mockery, a mega obvious farce calling for a straight President who will have to talk straight, sit straight and work straight. I like this play on words that surely made our ex-president think a bit about how we think of him---though not so sure on this one! but am sure he got a bit paranoid at the campaign view wondering if it was addressed to him. It is a funny situation...But it is worthy noting too that many didn't even get the joke if there is one .. One morning, the campaign disappeared from the public eye view, deleted as fast as a lightning, Mazzé-Syrian style with no explanation from anyone, no nothing... All what was left is that added service from Ogero Telecom - yeah that wasn't a joke after all--and an option to call friends and family living abroad to narrate how absurd is the living in Lebanon and how amusing is everything else. Fortunately all is made of non stop laughable laughs. Life is just a Beach in Crazy Beirut!! Ad for Ogero made by CD Sami Saab of Publicis. Graphics, Beirut.