This arresting visual has been designed to alert and increase focus among music [iPod] listeners in public spaces, as iPod listeners are falling apart...
"Watch for cars when wearing headphone" reads the ad
An awareness campaign to trigger responsible behaviourism in urban environements and sharp awakeness of one's surroundings.
And since NS Wales police have noticed that the number of teenagers dying while listening to music-- with earphones deeply digged in, disconnecting them from the real world- is due to the detachement provoked by the musical distraction, they went on raising greater public awareness using such an eye-catching and unmissable visuals.
by DDB Sydney
CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Adam Rose
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