An Ad as simple as Marhaba (hello) yet as strong as the message it conveys: "KEEP THE GAME CLEAN".
Calling for cordial play and apolitical behaviourism in sport, this metaphoric visual is one smart approach in a country where everything and anything has become increasingly partisan.
Al Ansar is a Lebanese football team who's sending out this message pushing for social awareness; it ran on billboards all over Beirut and managed to get a great deal of attention probably for the witty association between the message and the sponge.
Designed by Allied Advertising - CD: Rami Traboulsi
20080111
Play IT Clean
Loaded by
The Zone
at
7:27 PM
click on Allied advertising, Lebanon, public awareness
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