COKE Competition

The Club Coca-Cola project was launched, at Studio One in Cape Town, in December 05, as part of a global campaign. The functionality of the contoured, limited edition CLUB Coca-Cola bottles- printed in ultraviolet ink on aluminium- has been taken to the outer edges of global design by a team of five of the world's best design agencies, tagged the M5 (Magnificent 5) by the soft drink brand. The M5 consists of the Designers Republic (Europe); MK12 (North America); Lobo (South America); Caviar (Asia) and Rex & Tennant McKay (Africa). The common theme of "optimism" and "a better world" was the basis with which these designers started their creative development - key to brand Coca-Cola's identity. South Africa's trend setters and socialites saw the first edition of the Club Coca-Cola series (LoveBeing, produced by Designers Republic), in Cape Town's premium clubs from early January, in limited edition of course. Great job! Always, COCA-COooooooLAaaaaaa!