Agency: OGILVY & MATHER FRANKFURT Advertiser: GERMAN RED CROSS Year: 2003 "The people of Iraq need weapons that don't kill". "The world spends billions on weapons that kill. Isn't it strange that we have to collect money for weapons that don't kill??" Indeed, IT IS!! PEOPLE ARE STRANGE!! N'est ce pas Morisson? THE WORLD IS STRANGE!! & I DOUBT WE WILL BE ABLE TO GET THE WHOLE PICTURE ONE DAY... LIFE IS A BEACH!! so, no worries... But, We MUST ACT.. Coz We DO CARE! Lets ignite what might lead to a potential breakthrough in the mind & a possible +movement in this mad race!!! Acting to make a difference, in this dog eat dog speedy frenzy world; Creating a twist in the air of Sandland by Creating Advertising for shit that matters. ACT4Q8 is just the start of it. The vision is total... Now, that's commitment to the future!