"you don't want to tell this story to your children, do you?" then RESPECT Nature plz! For GREENPEACE, three sad stories: The ugly duckling, The enchanted mermaid and Little red riding hood. Obviously, this campaign is targeting kids for early social responsibility and it's God damn gooood! Isn't it? Hope it affects each & everyone... Here & There.... Peace out. by Agency: YOUNG & RUBICAM-BRAZIL Copywriter: Luiz Antonio Fleury Account Supervisor: Paulo Januario Creative Director: Rita Corradi / J.r. D'elboux Illustrator: Daniel Caballero Country: Brazil 2003 CLICK ON IMAGE FOR A BETTER PICTURE!