Here is a local anti-drug campaign by a local ad agency Paragon-Kuwait; it won the golden award-category public services- in the very much controversial Pan-Arab competition, the KAAA (Kuwait Advertising Arabic Award), a new born in the region. This campaign was also showcased at the ACT (Advertising Community Together) exhibition in Cannes 2005. Only two agencies were part of ACT exhibition: Leo Burnett-Lebanon for Bahr Loubnan & Paragon with couple of entries dealing with public awareness issues. Sad, sad! Agency: Paragon IMC-Kuwait Creative Director: Louai AlAsfahani Illustrator: Primitivo G.Aguilar III-nicknamed Buboy Worth noting that Paragon was competing against itself at KAAA, since there was not one entry in this category from any other agency in the Arab World. Funny & sad at the same time. Isn't it?