PLAYBOY UAE mode

We must aknowledge that this is a good one. For moral conduct & traditions' preservation surely but smartly. The Playboy infamous bunny reads "LA" lettering in Arabic, which means NO. Perfect Playful graphic twist. Puento. Below, the message read, "say NO to seduction in UAE". Actually, the word " ibahia' " translates more accurately to sexual enticement in reference to Eastern European girls invasion of the UAE specifically glittery Dubai. ;-D This is a public awareness ad from Al Bayan local newspaper. Well done Team Young & Rubicam. Perfect execution for an excellent idea. Illustrator: Wissam Hama Agency: TEAM/Y&R - UAE Creative Team: Sam Ahmed/Marc Lineveldt/Neil Walker-Wells/Wissam Hama