HIV reads "
letters can change your life"
XXX reads "
letters are known to have explicit contents" for Ghandi bookstores / Mexico.
YEP READING CAN DEFINITELY CHANGE YOUR LIFE...Keep eyes wide shut on books...
We love these ads. Very appealing, very catchy, quite trippy too & somehow even poetic. What better way to encourage reading.. If you know, let us know.
Meanwhile, Read read read....
For Gandhi Bookstores, Ogilvy & Mather agency in Mexico has done a great job.
This campaign was submitted at Cannes Lions Award 2004 in Retail Stores category. Will try to look for more of this same series, coz they simply rock...
Btw, entries for Cannes Lions Advertising Award are opened since Feb 2nd, and you can submit your ads online
here
HIV reads "letters can change your life"
XXX reads "letters are known to have explicit contents" for Ghandi bookstores / Mexico.
YEP READING CAN DEFINITELY CHANGE YOUR LIFE...Keep eyes wide shut on books...
We love these ads. Very appealing, very catchy, quite trippy too & somehow even poetic. What better way to encourage reading.. If you know, let us know.
Meanwhile, Read read read....
For Gandhi Bookstores, Ogilvy & Mather agency in Mexico has done a great job.
This campaign was submitted at Cannes Lions Award 2004 in Retail Stores category. Will try to look for more of this same series, coz they simply rock...
Btw, entries for Cannes Lions Advertising Award are opened since Feb 2nd, and you can submit your ads online here
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